Business Branding for Success

Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.

Branding separates you from your competition and gives you credibility. It’s what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive.

Your Visibility is more important than your ability. It is important to be visible. To increase your visibility Branding is important to the recognition of your business. People need to know who you are, remember you, prefer to buy from you and refer other people to you. See the following and you should aim for Brand Insistence and Brand Advocacy.

a. Brand Awareness – they know your name

b. Brand preference – prefer to use you when possible

c. Brand insistence – will only buy your product or service

d. Brand advocacy – they tell other people about you

Develop a strong Logo and a Slogan for your business using something that is memorable so people will remember the name.

It’s important to control your Brand. A lack of brand control is like having no-one at the steering wheel when driving, you need to control it.

1) Your Brand is whatever people’s first impression is of you.

2) It should be consistent

3) It should be congruent – everything in your business should be in line with your Brand

4) It creates loyal clients

5) It should make the clients feel they are getting value

6) It should invoke an emotional experience

7) It should be something people can relate to

Points your want you need to consider when Branding

a. Profitability – will it help you become profitable

b. Marketability – is it something you can Market

c. Credibility – is it Credible

d. Visability – how will you make it visible

e. Invisability – you need to ensure you stand out and you are not invisible

f. Instability – does it invoke stability

For long term Brand Equity consider the following:

1. The money required to Brand yourself

2. How to Brand yourself

3. What to Brand

4. Is it consistent and congruent with you and your business

5. When you look in the mirror is it something you can relate to

Considerations:

Personal Branding (remember it is a representation of yourself)
Brand Association (Brand your business so it is congruent with your personal Branding)
Brand Innovation (is it different and innovative)
Brand Credibility (is it credible so it is perceived as positive by your prospects)
Branding is difficult to do
Each time a client buys or invests in you, you have correctly Branded yourself
Branding is a Creative Art
Branding requires presentation, persuasive selling and negotiation
When a person is Branded they create their own mark
Analyzing your prospective clients motivation to buy is key to building your Brand
Branding by message control – Be sure that you control the message you are putting out.

Reasons people will buy from you.

1. They have a problem you can solve for them

2. They have a problem or need but are not sure if it can be solved

(Brand to convince them that you are the authority – not just an expert)

3. The person has zero need for your product or service but you convince them they need it

4. People will buy from you to alleviate dissatisfaction with another product or service

5. You promote your product or service to whatever they currently have – this is Brand positioning

6. You overcome their fear of change and persuade them to step outside of their comfort zone – having a Brand gives them peace of mind

7. You Brand yourself as a natural extension to their lives. A compliment rather than a disruptive change.

Basic Rules:

1. The customer is always right

2. When in doubt refer back to number 1

There is a difference between needs and wants

There are 5 basic fears preventing people from taking action. A Branded individual, product or service can overcome these.

a. Fear

b. Procrastination or lack of focus

c. Lack of Education

d. Time Management

e. Accountability

Successful businesses talk about what they “can” do for the client, the average business talks about what “it is” they can do for the client. Brand to the WIFM formula and take care of the SO WHAT.

People will buy the brand rather than the product. Your reputation is linked directly to your Brand.

i.e Labeled Handbags, Clothing, Shoes, Coffee shops, Restaurants and more.

People do business with you not because you have the best product but because they like and trust you. This is something you cannot buy.

People don’t buy car insurance they buy security. Branding gives people a sense of security.

It’s important to understand the primary and secondary influences.

a. Primary – reasons they buy without thinking

b. Secondary – these are excuses and reasons people rationalize why they shouldn’t buy

All buying decisions are emotional, rarely logical. People will invest logically but buy emotionally. Your Branding needs to set up the framework to match this.

You need to understand the left versus the right brain decision making. Left brains think rationally, numbers etc. the right brain person thinks artistically and creatively (45% left brained, 45% right brained and 10% both) Build your Brand so it appeals to both left and right brained people – it will be your key to success.

Find the emotional red button that would make people buy your product or service and build your Brand around it. The best way to do this is to create surveys so you are asking your prospective customer directly.

6 Ways to Brand yourself.

1. Achievement

2. Association

3. Authoring a book

4. Reciprocation

5. 3rd Party recognition

6. Charitable donation

Always under promise and over deliver

Launch then link all elements of your business and any other businesses you have to that Brand. There should be congruency throughout your business so everything relates to everything else.

In other words your signage, websites, stationery, business cards and everything in your business should reflect your logo and slogan and have the same colors and text so they are uniform and people will remember you. It is best NOT to use your name.

Appearance is also a key element, you should dress according to the type of business you are in, and the type of image you wish to portray. Remember your appearance reflects your business, so dress accordingly in congruence with your business.

Using Hotmail, Gmail and other similar generic email addresses does not give status to your business, Use email addresses that reflect your business, preferably the same email address as your website. Before using your first name in email addresses consider that first names in email addresses tend to indicate a small company. If you are looking to appear as a big company use something more corporate.

Promotional Chocolates Leave Sweet Impression When Branding Business

If there is any biggest challenge for the businessmen, then surely it is marketing of their products and making their company name popular. In fact, businessmen always introduce a variety of advertising options to boost up the market value of their products, so that they can achieve optimum revenue and steep rise in demands. Today, good and effective advertisement plays an important role to enhance the brand value of products. That is why, now promotional products are the key players in branding the images of products. Today market hosts numerous promotional products and gifts including, clothing, stationary, perfumes, key rings and many more, but the most attractive and effective as well as cheap promotional gift is considered as chocolates.

Promotional chocolates are believed to be the great and cost-effective way of emphasizing your brand and delivering your message. Without any doubt, promotional chocolates are cost effective and highly trendy way of spreading brand awareness of the company among customers and own employees. Put simply, these types of promotional products may be the prominent players in the game of advertising. These are the promotional items that carry imprinted logo of your company with right business message that changes a view and opinion about your company as well as its services in the customer’s mind that can be a business push up for your production system.

When it comes to offer promotional chocolates, they can be offered as business gifts to suppliers and customers, seasonal gifts, valentine and Christmas day gift. Manufacturers of these chocolates offer highly delicious and less expensive chocolates to build brand awareness of your company among the existing and potential customers and own employees as well. Promotional products, for instance chocolates can add so much depth to a marketing operation when used as a thank you program. They put your company in good standing with your target audience because these chocolates show that you not only are thankful for their business, but also you care for them.

It is said that a few types of good quality chocolates also help to lower blood pressure and numerous other diseases. Therefore, by offering promotional chocolates, you not only promote your business and products but also helping your customers and employees to keep them away from diseases. In fact, for any kind of occasion, you can get an outstanding range of chocolates through a selected online promotional gift store.

How to Brand Your Business Offline

Whether you are a business owner running most of your business offline or online it is important to brand your business offline to ensure that you reach the broadest possible market. In this article we will consider how you can brand your business offline and the tools you can use.

Business Card for Offline Business Branding
The first tool you need to consider using for offline business branding is your business card. Your business card should include all the details of your company including your website address, email, physical address and telephone numbers as well as having a slogan describing your business, your business logo and other design elements that create the impression you want to create and tell people what your business is about.

Business Stationery
Although most business communication today is being done by email and over the computer, you may still want to consider using branded business stationery for your offline business branding. These include letterheads, fax cover sheets, envelopes and any other stationery you use.

Fliers and Brochures
Fliers and brochures are another way to brand your business offline and get your message out. Tell people more about what you have to offer, why they need it and how they can go about purchasing from you and then distribute these. You should also use colourful graphics to capture people’s attention.

Car Decals
Another way you can brand your business offline is using car decals. Think about how many people see your car everyday and if you have your business name and perhaps a short slogan or website address printed on the decal then think about how this is going to impact your branding. Ensure that not only your business name but also some contact details or a website address are printed on the car decal as well.

Offline business branding is important for any business, whether it is online or offline, and can include items such as business cards, business stationery, fliers, brochures and car decals.

Branding Business With Professional Logo Designer

The brand of any business is more than just the logo on the letterhead, business cards and on various accessories. Branding represents the identity of a company whether it is corporate or a small business. Branding is the perceived emotional corporate image as a whole and it should be noted that a logo designer cannot make a brand, it is the audience which can do this. A logo designer only forms the foundation of the brand by making a perfect company logo. Quality of a good logo designer is that it can provide logo consultancy for your company along with a compelling design.

The value which is perceived by the target customers from the company logo results in effective brand promotion which ultimately creates brand awareness.

Company logo creation is now considered by all businesses and corporations. Finding a professionally designed custom logo is one of the significant elements of branding any business.

The vital reason for creating a company logo is to differentiate a company from its competitors; which indirectly affects the sales force performance in terms of efficiency.

A properly designed logo by a logo designer leaves a long-lasting impression on client’s mind and makes business easily recognizable. A logo should derive its meaning from the quality of the elements it symbolize, hence what a logo means is more important than what it looks like.

The major elements required for logo creation include uniqueness and creativeness of the logo designer along with the relevance of logo with the services and products offered. Branding with logo should be executed in a way which identifies a business, product or services in their simplest form.

According to various researches it has been analyzed that a properly designed company logo creates brand identity and without brand identity a company will not be able to stand the fierce competition.

While selecting online logo designer it is advised to check their online portfolio and complete a comparative analysis of the companies and their designers, and then choose the experienced ones rather than relying upon amateur designers.

Many online logo designing firms provide their clients with affordable designing packages along with their toll-free customer service, in order to serve their clients with quality work.

It is really important to choose an online designing company wisely, because it carries the reputation of your company. Some non-established companies provide used designs which later on can be of a great consequence for your company.